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All Write Advertising and Publishing provides
publishing, writing, editing, proofreading, indexing, and desktop publishing services.
The title "editor" is an umbrella term for various types of editing. Copy editors check for grammar, clarity and style. Substantive/line editors make significant changes to a manuscript such as rewriting and reorganizing text. Developmental editors work with authors to formulate ideas and rework original concepts. Essentially, they are editorial consultants. Production editors see a manuscript through the production process, starting with an edited manuscript and ending with approval of the final product. They function as managers who hire, when needed, an entire editorial staff such as typesetters, proofreaders and layout artists.
Proofreading involves comparing a proof against an original to check for typographical errors and problems with page makeup. Proofreaders ensure specified changes have been made correctly. Content proofreaders check only text. Design proofreaders also check the layout specifications (i.e. art, spacing, etc.).
Indexing involves creating a list to help readers find information quickly for non-fiction books, reference material and web documentation.
While writing is mostly rewriting and supplemental, speech and feature story writing are available. Using the latest desktop publishing software, we create short text presentations (32 page max.) such as booklets, letters, manuals, pamphlets, programs, resumes, and web documents.
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DEFINTITIONS
Creating typically means a job must be written, typeset, designed or laid out. Design jobs must be typeset (text format) prior to submission. We do limit all creative jobs to 32 pages.
Editing a job means it has already been created (typeset, designed and laid out) but needs Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Support, Coherence, Ideas, or Style. All editing jobs must be in text format prior to submission.
Proofreading a job means it has already been created and edited but needs Names, Phone Numbers, Addresses, Body Copy, Numerals, Images, Color, Size, or Style Attributes. All proofreading jobs must be typeset prior to submission. |
| CREATE |
| Article: |
Written articles include advertorials, feature articles and reviews to be published in magazines, newsletters or newspapers. Rewriting occurs during editing and is a separate charge. |
| Booklet: |
Creating a booklet involves organizing and indexing text. Text is typically limited to a certain field or topic. It may include little to no art. |
| Brochure: |
Creating a brochure involves a balance of text and art. Sizes: 8x9, 9x12, 9x16, and 9x20. |
| Form: |
Creating a form involves an organization of text. Very little art, except perhaps a logo, is used. Sizes: 8.5x11 and 8x6. |
| Index: |
Creating an index involves organizing text into a list that helps readers find information quickly. It is in the back of printed documents and at the front of electronic documents. Charges are based on the number of pages and complexity. |
| Letter: |
Letters are divided into two broad categories: Personal or Business. Personal letters may accompany a resume, etc. Business letters may need only rewriting (editing) or original construction. No art, except perhaps a logo, is used. Sizes: 8.5x11 |
| Manual: |
Creating a manual involves a careful organization of text and some art. Text is typically technical in nature and organized in outline form. Art generally consists of logos, line art or tables/charts. Except, perhaps, for the front cover, color is minimized throughout. Sizes: 8.5x11 and 9x12. |
| Newsletter: |
Creating a newsletter involves a careful balance of text and art. Text can be of a general nature but is typically limited to a certain field or topic. It is organized much like newspaper with headlines, bylines, an index, and volume numbers. Art plays a pivitol role in its design. Color is typically minimized to spot color. Size: 8.5x11. |
| Pamphlet: |
Creating a pamphlet involves an organization of text. Text is typically limited to a certain field or topic. It is organized like a book with its chapters and sections. The front cover art and title is pivitol to reader attraction. Except for the cover, color can be eliminated. Sizes: 8x6, 8x9 and 8.5x11. |
| Resume: |
Creating a resume involves a careful organization of text. Text includes information an idividual's objective, education, work history, activities, computer skills, published work, etc. Art and color is eliminated. Size: 8.5x11. |
| Web Index: |
Creating a web index involves organizing text into a list that helps surfers find information quickly. Charges are based on the number of words and complexity. |
| Other: |
This includes grant writing, speech writing and research. Preparing a speech includes gathering relevant materials, organizing ideas and information, and finding evidence to support those ideas. Charged per minute of finished speech. Research is done for writers or book publishers. Charged hourly or flat rate depending on the complexity. |
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| Creating Terms |
- Leading
- A leading value includes the font size and the space between the lines. In other words, measurement from one baseline to the next.
- Line Art
- Refers to pictures that contain only black and white with no shades of gray.
- Spot Color
- Any color, except cyan, magenta, yellow, black, white, and certain pantone colors, can be specified as spot colors or process colors.
- Pantone Colors
- Premixed ink colors specified by graphic designers for spot color in multicolor print jobs.
- Table
- Charts that present data in an organized manner.
- Proofing Methods
- To assure that proper color has been achieved, color lasers, color keys or matchprints should be used. Bluelines, veloxes and film are more traditional printer proofs for color or black/white jobs. E-Mail Attachments are ONLY for web documents. Before making a decision on the most suitable output, consult the prospective printer.
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| EDIT |
| Article: |
Editing an article can involve Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Support, Coherence, Ideas, and Style. |
| Book: |
Editing a book can involve Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Support, Coherence, Ideas, and Style. |
| Brochure: |
Editing a brochure can involve Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Support, Coherence, Ideas, or Style. |
| Form: |
Editing a form can involve a Punctuation, Word Use, Organization, or Unity. |
| Index: |
Editing an index can involve a Word Use, Organization, or Style. |
| Letter: |
Editing a letter can involve a Punctuation, Grammar, Mechanics, Word Use, Organization, or Unity. |
| Magazine: |
Editing a magazine can involve Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Support, Coherence, Ideas, or Style. |
| Manual: |
Editing a manual can involve Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Coherence, or Style. |
| Newsletter: |
Editing a newsletter can involve Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Support, Coherence, Ideas, or Style. |
| Newspaper: |
Editing a newspaper involves Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Support, Coherence, Ideas, or Style. |
| Pamphlet: |
Editing a pamphlet can involve Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Support, Coherence, Ideas, or Style. |
| Resume: |
Editing a resume can involve Punctuation, Grammar, Mechanics, Word Use, Organization, or Unity. |
| Web Site: |
Editing a web site can involve Punctuation, Grammar, Mechanics, Word Use, Organization, Unity, Coherence, and Ideas. |
| Other: |
Editing a booklet, report or speech involves Punctuation, Grammar, Mechanics, Word Use, Organization, or Unity. |
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| Editing Terms |
- Coherence
- Determine if material is organized clearly and logically
- Grammar
- Includes subjects and verbs; sentence sense; sentence fragments; run-ons; standard verbs; irregular verbs; verb tense; subject-verb agreement; modifiers; parallelism; pronoun agreement; and more
- Ideas
- Points that need support
- Mechanics
- Determine if a job is formatted properly (i.e. a newpaper needs correct date, volume number) and capitalizations, numbers, and abbreviations are correct.
- Organization
- Determine if ideas connect using time order, emphatic order, transitions, signals and other connecting words
- Punctuation
- Apostrophes, quotation marks, commas and more
- Style
- Refers to specific stylebook guidelines (Associated Press, Chicago). All jobs should have style guidelines. For instance, a.m. will always appear without periods (am) or book names will be italicized. Make up your own or follow a stylebook.
- Support
- Determine whether adequate evidence exists to support a point
- Unity
- Determine if all details support and develop a single point
- Word Use
- Includes vocabulary development, word choice, sentence variety, and spelling
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| PROOFREAD |
| Booklet: |
Proofreading a booklet can involve Names, Phone Numbers, Addresses, Numerals, Images, Color, Size, or Style Attributes. |
| Brochure: |
Proofreading a brochure can involve Names, Phone Numbers, Addresses, Body Copy, Numerals, Images, Color, Size, or Style Attributes. |
| Form: |
Proofreading a form can involve a Names, Phone Numbers, Addresses, Body Copy, Numerals, Images, Size, or Style Attributes |
| Index: |
Proofreading an index can involve a Names, Numerals, Size, or Style Attributes |
| Letter: |
Proofreading a letter can involve Names, Phone Numbers, Addresses, Body Copy, Numerals, or Style Attributes. |
| Magazine: |
Proofreading a magazine mainly covers the design elements and headings but can involve Names, Phone Numbers, Addresses, Numerals, Images, Color, Size, or Style Attributes. |
| Manual: |
Proofreading a manual can involve Names, Phone Numbers, Addresses, Numerals, Images, Color, Size, or Style Attributes. |
| Newsletter: |
Proofreading a newsletter mainly covers the design elements and headings but can involve Names, Phone Numbers, Addresses, Numerals, Images, Color, Size, or Style Attributes. |
| Newspaper: |
Proofreading a newspaper mainly covers the design elements and headings but can involve Names, Phone Numbers, Addresses, Numerals, Images, Color, Size, or Style Attributes. |
| Pamphlet: |
Proofreading a pamphlet can involve Names, Phone Numbers, Addresses, Body Copy, Numerals, Images, Color, Size, or Style Attributes. |
| Web Site: |
Proofreading a web site can involve Names, Phone Numbers, Addresses, Body Copy, Numerals, Images, Color, Size, or Style Attributes. |
| Other: |
Proofreading a report involves Names, Phone Numbers, Addresses, Body Copy, Numerals, Images, Color, Size, or Style Attributes. |
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| Proofreading Terms |
- Addresses
- Street numbers
- Body Copy
- Text that forms the main reading material
- Color
- Spot color or full color check
- Images
- Photos, line art, charts/tables, and other design elements
- Names
- Proper names
- Phone Numbers
- Seven digit or more numerical expressions that identify a person residence
- Numerals
- Digits
- Size
- Refers to job itself or size of elements within job
- Style Attributes
- Italics, bold, underline
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