How to Create an Affordable Commercial

In order to get noticed in the digital age, it’s vital to have an online presence. Whether you’re promoting a service, product or yourself, you want to make sure you have a commercial or some type of promotional video to give people a quick introduction to your product. As you know, good commercials can be very expensive to produce, costing anywhere from several thousand to hundreds of thousands. However, here’s how you can make your own commercial at little to no cost:

1. Use informational slides.

You can use informational slides to explain your product. However, no one likes to read long winding strings of text that go on and on. Get to the point. Describe your product as briefly as possible.

2. Use stock music and images.

Use images to bring some life to your words. However, make sure the images are stock images so you don’t run into any legal issues. You can find many free images online (through sites like morguefile or SXC), or you can sign up for stock image sites (such as dreamstime) for a small fee.

3. Use voiceover.

A voiceover is a great way to deliver your message with greater appeal. If you cannot afford a voiceover actor, you can do the voiceover yourself. Another option to engage the audience is through music. You can often find free stock music through the video editing program you use (such as iMovie, etc.) or online (through sites such as incompetech or audiomicro).

4. If you use actors, use one single location.

If you do have willing, free talent (who may be easy to acquire on sites like Craigslist), try to keep them in one location. You can also cut down on cost by filming in a public space, such as a park or a street. Be careful about filming in restaurants or cafes, as they often require permission from the owner.

5. Market using social media.

Marketing is one of the most important parts of constructing your promotional video. Be sure to use as many free social media sites (such as Facebook or Twitter) as possible to market your video.

With these five steps, you should be able to gather resources to create an exciting, attention-grabbing commercial within your budget. Another major consideration is content. What should you focus on in the video: the commodity; its features or benefits; the competition; the business; and so forth? You may need the help of a professional for this. For information on how to get a professionally made promotional video, contact us at

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